Lapis created an online campaign, “My Afghanistan My Future“, that was designed to build Afghan confidence and pride following the 2014 presidential elections and ahead of the London Conference on Afghanistan held  in December 2014.  The campaign encouraged Afghans to take control of their future and participate in rebuilding the country.

It  reached thousands of Afghans via MOBY group online platforms – especially TOLOnews Facebook, Twitter and YouTube pages.  Lapis produced 10 ads, using influential Afghan people and celebrities to encourage people to participate in the campaign. Prime Minister David Cameron ended his speech with a powerful quote from the campaign.

59 countries reaffirmed their commitment to support Afghanistan to become a secure and stable nation.