Lapis has been contracted to develop a Risk Education campaign that improves awareness, increases  understanding and encourages the adoption of safe(r) behaviors among diverse ‘at risk’ target demographics in Iraq.

Lapis  led  on  the  development  of  the  communication  strategy,  plan  and  associated communications tools to contribute to the campaign.

The campaign focused on promoting safe behaviours regarding the identification, avoidance and reporting  of  explosive  hazards  in  Ninawa,  Kirkuk,  Salah  Al  Den,  Diyala,  and  Al  Anbar,  using interactive digital campaigning, appealing videos, and infographics.

The  project  relied  on  qualitative  and  quantitative  research  which  looked  into  the  gaps  in knowledge about explosive hazards, the issues that are top-of-mind for those at risk, and the most popular media platforms amongst the target audience.

The findings were used to craft messages for the campaign, which can have influence on the behaviors that expose the target audience to risk.