The program aimed to enhance the political relationship between Pakistan and Afghanistan by utilizing strategic communications and promoting people-to-people interaction.
The project had the objective of fostering improved attitudes between the two countries, fostering a shared understanding. It also sought to create a “demand” from the population for the political peace process, while encouraging a non-confrontational and subtle approach to messaging and communications.
The project encompassed several complementary initiatives, including a) The Food Path TV Show, which explored the culinary and cultural connections between the two nations. b) The On The Road TV Show, which was based in both Pakistan and Afghanistan, with a focus on identifying commonalities and forging bonds between the two countries. c) A Journalist Exchange program, aimed at contributing to a better-informed media and news industry in Afghanistan and Pakistan.
- d) The Wapsi Radio Show, designed to educate Afghan refugees about the various opportunities available to them upon returning to
