to the knowledge, skills, and opportunities required to create more prosperous, healthier, and inclusive societies. Everyone deserves the chance to thrive, and we help level the playing field so people can reach their full potential and advance their communities.
We make access possible
Since 2022, our distance learning program Senf has delivered more than 1000 STEM-focused episodes to millions of Afghan learners. A random control trial evaluation found girls using Senf with tutoring improved their test scores by 200 percent.
Our Pillars
Technology with purpose
We combine the promise of technology with the purpose of empowerment for the hardest to reach. We relentlessly innovate to increase access, amplify impact, and build systems that serve the neediest first.
Local First
Change must be locally-led. Our team and partners bring on-the-ground expertise and engagement to create solutions that make sense for the places we work.
Social & Behavior Change
Our people-centered approach ensures that we put the communities we serve first. We draw on behavior change insights to understand individual and systemic drivers to advance positive norms and create lasting change.
Our Toolkit
Each challenge requires a different approach. We adapt our methods to local contexts and program goals, drawing on deep technical expertise across multiple sectors to design solutions that work where they’re needed most.
AI Innovation
We develop and apply AI tools guided by one principle: technology should serve people first. Whether improving how learners interact with information or how organizations deliver services, our AI work prioritizes accessibility, ethics, and lasting impact.
Behavior Change Strategy Development
Behavior change is both a guiding lens and a core service of our work. We identify areas where behavioral insights can make the greatest difference, then design strategies that use communication, storytelling, and community engagement to drive measurable impact.
Communications Strategy
With over two decades of experience, we manage communications from start to finish: from audience research & segmentation, brand positioning, campaign design, creative production, and evaluation. Our holistic approach ensures every message is purposeful and built for impact.
Civic & Economic Empowerment Training
We equip communities, with a particular focus on youth and women, with the skills to lead, advocate, and innovate by fostering civic participation, entrepreneurship, and pathways to economic independence.
Community Mobilization & Engagement
We engage communities through outreach, advocacy, and events that inspire participation and collective action. From campaign launches to local activations, our team manages every detail, fr om strategy and messaging to event logistics and delivery.
Content Strategy & Creation
We bring together strategists, media experts, writers, designers, editors, and producers bring ideas to life through compelling visuals, narratives, and multimedia content that connects with audiences.
Curriculum Development
Whether designing an education program from scratch or developing trainings across sectors, we ensure every learner experience is purposeful, evidence-based, and tailored to local needs.
Digital Platform Development
We combine human-centered design with smart technology to deliver tools that educate and empower. Whether it’s an AI tutor supporting students or a digital platform guiding healthcare workers, our solutions make complex systems simpler, more accessible, and more effective.
Implementation & Technical Training
We train teachers, healthcare workers, and community facilitators to deliver the programs and platforms we design, building the practical skills and confidence needed for effective implementation, quality delivery, and long-term sustainability.
Media Telecast & Distribution
Whether managing nationwide broadcasts or targeted media buys, we ensure every message reaches the right audience, leveraging trusted networks, strategic partnerships, and optimized distribution across TV, radio, and digital platforms.
Monitoring & Evaluation
Driven by evidence and learning, we use data and insights no matter the project to refine our efforts, enhance accountability, and scale what works.
Multi-Channel Distribution
We are experts in multi-channel delivery, reaching people wherever they are. From educational shows and advocacy campaigns to trainings and e-learning programs, our interventions use broadcast, digital, offline, and in-person community platforms to work seamlessly even in low-bandwidth settings.
Youm Jadeed has served over 344,000 children and adults through radio, digital, or in-person community platforms over the past year. With support from Education Above All and Open Society Foundation, the show blends educational content with psycho-social elements to provide educational continuity and build emotional resilience for children in Gaza, the West Bank, and East Jerusalem.
Where We Work
With offices in Dubai, Doha, Amman, Kabul, and Washington D.C. and staff presence around the world, we serve over 20 locations across the Middle East, Africa, Central and South Asia, and beyond.
