Lapis designed and executed a targeted social media video campaign for the Friedrich Naumann Foundation for Freedom (FNF) under its Tamheed project, which aimed to combat gender-based violence (GBV) in the workplace. The campaign was built around a strong digital strategy and focused on empowering civil society organizations, advocating for stronger legal protections for women, and promoting economic participation as a pathway to combat GBV. Lapis oversaw the full creative direction and implementation of the campaign, producing compelling video content tailored to spark engagement, address misconceptions, and foster open dialogue.

The campaign achieved wide reach and active engagement, reinforcing the value of storytelling and visual media in influencing public perception and policy discourse on workplace GBV.​