Lapis worked with  Search  for  Common  Ground  to  develop  country-specific  video campaigns for 6 Arab countries, encouraging dynamics of social cohesion, collective empathy and hope among youth in Jordan, Iraq, Yemen, Lebanon, Palestine and Syria.

The process involved an extensive process of participatory message-building, including workshops and message testing sessions to develop the campaign’s messages and video approaches.

Creative  concepts  and  directions  were  adapted  and  tailored  for  every  country  based  on  the participatory messaging process and on an in-depth strategy developed by Lapis, to address the different priorities and key messages. Along with the videos, Lapis created a holistic campaign direction  in  each  country,  including  visual  identity,  tagline,  static  posts  and  graphics,  and  is responsible for dissemination.