Nur is a senior strategic communications expert and creative strategist with over 17 years of experience across the Middle East and Africa, with a strong focus on the international development sector. Her work spans the design and leadership of strategic communications, advocacy and awareness campaigns, behavior change initiatives, and capacity building in communications, campaign management, and strategic and creative planning. She has delivered donor-funded projects with organizations such as the EU, the UN, the World Bank, USAID, and other international partners. Over the past five years with Lapis Group, she held multiple senior roles—including Senior Project Manager and Country Manager in Jordan—leading multidisciplinary teams, managing regional social impact campaigns, and translating development objectives into impactful, audience-centered communications strategies. Alongside her development work, she brings extensive private sector experience, including founding and working closely with startups and SMEs, with a focus on strategic growth within entrepreneurial and commercial environments through strategic positioning, stakeholder engagement, marketing, and branding.
