In response to limited access to medical services in Afghanistan and low awareness of preventive health measures, Lapis produced a television and radio show featuring medical doctors that toured the country chatting to patients – giving advice, examining health problems and offering the best solutions.
The project aimed at ‘humanizing health’ by showing ordinary people solving their health problems and emphasize the importance of community health workers and community midwives. It also raised knowledge levels on 13 common medical issues including infant healthcare, malnutrition, digestive diseases, reproductive health, contraception, HIV, TB, regular vaccinations, eyesight diseases, drug use, and first aid.
Results of the survey conducted indicated that viewers found the series very useful as they gained greater knowledge on relevant health issues and learned how to prevent and treat diseases. 87% of the respondents reported that they trusted the doctor’s advice. 61% of respondents said that they were confident in the information they received and believed they could take the right steps to treatment in less serious/easily treatable illnesses.